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Privacy Policy

Last updated: 14 August 2026

Foundational Tech ("we", "us", "our") is committed to protecting your privacy. This policy explains what data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR).

Data controller

Foundational Tech is the data controller for the personal data collected through this website. If you have questions about how your data is handled, contact us at hello@foundationaltech.co.uk.

What data we collect

We collect minimal data to operate and improve this site:

  • Email address — if you subscribe to our newsletter via the Substack subscription form embedded on this site.
  • Analytics data — anonymised usage data (pages visited, session duration, referral source, device type) collected via Google Analytics 4 (property ID: G-VBN3J9PLMZ).
  • Purchase information — if you buy a product through Gumroad, they collect payment and contact details as the payment processor. We receive your name, email, and purchase details but never see your payment card information.

We do not collect sensitive personal data, and we do not sell your data to third parties.

Cookies

This site uses a limited number of cookies:

  • Google Analytics cookies (_ga, _ga_*) — used to distinguish users and sessions for anonymised analytics. These cookies expire after 2 years and 24 hours respectively.
  • Cloudflare cookies (__cf_bm) — used for bot detection and performance optimisation. These are strictly necessary for the site to function and expire after 30 minutes.

You can control cookie preferences through your browser settings. Disabling analytics cookies will not affect your experience of the site.

Third-party services

We use the following third-party services to operate this site. Each has its own privacy policy governing how they handle your data:

  • Substack — newsletter delivery and subscription management. When you subscribe, your email is stored by Substack under their privacy policy.
  • Cloudflare — website hosting, CDN, and DDoS protection.
  • Google Analytics — anonymised website analytics to help us understand which content is useful.
  • Gumroad — payment processing for digital product purchases.

Affiliate links

Some articles on this site contain affiliate links to software tools and services we recommend. These links are marked with rel="nofollow sponsored" attributes. If you purchase through an affiliate link, we may receive a small commission at no extra cost to you. Affiliate relationships never influence which tools we recommend — our editorial process is independent.

Your rights under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights regarding your personal data:

  • Right of access — you can request a copy of the personal data we hold about you.
  • Right to rectification — you can ask us to correct inaccurate data.
  • Right to erasure — you can ask us to delete your personal data.
  • Right to restrict processing — you can ask us to limit how we use your data.
  • Right to data portability — you can request your data in a machine-readable format.
  • Right to object — you can object to processing based on legitimate interests.

To exercise any of these rights, email us at hello@foundationaltech.co.uk. We will respond within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Data retention

Newsletter subscription data is retained for as long as you remain subscribed. You can unsubscribe at any time using the link in any newsletter email, and your data will be removed from our mailing list. Analytics data is retained for 14 months in Google Analytics, after which it is automatically deleted.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

Contact

If you have any questions about this privacy policy or how we handle your data, please contact us at hello@foundationaltech.co.uk.